The media is an important part of a modern community. Some parts of the media participate actively in the work for a safe traffic. Other parts are actively working for a reduced road traffic safety.

Some media has the commercial interest connected to advertisements from the marketing of vehicles. They have a tendency to promote the same attitudes as governed by their advertising customers. This tendency seams quite clear in the media having advertisements from the car industry.

From NRK home page with the program leader of "Autofil" number two from the left.

"Autofil" was a television program  in the Norwegian state owned broadcasting company. They seams to have a preference related to speed and joy in the cars on the road. Their message does not promote safe traffic on Norwegian roads.

The VW Polo Cross has been "tested" by Autofil.  "The car was thrilling and gave great enjoyment to the driver."

The total "Autofil" presentations promotes unsafe driving on the roads. From 26 May 2008 and the rest of that week, the Autofil TV program was in the focus of media. This web-page took an active part in this. On 16 June the message from NRK informed, that the "Autofil" TV program will be stopped after 10 years and more then 100 protgrams during these years.

Volvo C30

"If you in reality want speed and excitement, you can get the C30 with a 220 Hp motor. With that motor you will have power in surplus." writes journalist Jan Harry Svendsen in Aftenposten 23 April 2007. By this wording the journalist and the newspaper promotes unsafe driving on the roads.