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In the selling of vehicles, the
advertisements are used to tell about new products
and to attract new customers. All angles
seams to be allowed. The Audi advertisement to the
right has a clear message, not clearly spelled out
in words, but in the way it is done, may be an even
more strong message. Advertisements for a number of cars does not promote careful driving. Some
examples are:
As shown different places on this web-page, a
number of car sales organizations are referring to
play and fun on the roads. Other associations are
also in use as:
After the active promotion of
unsafe driving was exposed as a problem in Norway,
most of the main actors has change their marketing
message. This Web-page has been one part of this
exposing the activity and lack of ethics.
A new advertisement from
Audi:
Advertisements during
autumn 2007 are
shown on one page.
Lexus used an advertisement with hands having long nails. The message is: "Is it good to drive with hands having long nails?" We are now looking forward to the first advertisement with the message: "Designed for careful drivers."
In addition to informing about how the Audi polish their cars, the Audi advertisement also told about the wheel mounting system opening for adjustable height under the car. When needed, the car may be lifted to give a free clearing of 185 mm under the car. A nice feature when you want to drive careful up to the front door of your cottage.
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